first_imgThis week’s lettersHaving women in IT benefits all I am heartened to see the Government is finally encouraging women into ITwith the newly formed Champions Group (News, 22 January). The IT industry has been male dominated for too long. The number of women inIT is very low and, to my knowledge, the situation is not improving. Even whenwomen do join, they tend to take on traditional female roles, such as marketingor HR. The IT skills shortage is prevalent across many sectors, so there isplenty of opportunity for women to develop an exciting career. To help attract women, employers need to offer flexible workingarrangements. The IT industry is ideal for family life as departments can allowfor flexi-time or working from home. We also need to educate schoolgirls on thebenefits of the IT industry, as most view it as boring. This is an outdatedstereotype, with the IT sector having plenty to offer. Furthermore, many IT departments are missing out on skills that research hasshown that women are more likely to possess, such as communication skills andmulti-tasking. Carl Kemp Head of marketing, MSB International Atmosphere for happy workers The article ‘State of workplace hits staff productivity’ (News, 22 January)was a welcome investigation into the impact of work environments on staffmotivation. Office designs proved that cosmetically enhancing work environments was auseful weapon in the war for talent, but now the focus has shifted todelivering competitive advantage through the dynamics of the workplace. Productivity is impaired if employees don’t feel happy in their office. Butequally important for improved productivity is ease of communication betweenteams and departments. Staff need to be involved in work space development. Their knowledge andexperience will be imperative when developing the ideal environment. It shouldbe achieved through a carefully implemented consultation pro-cess thatencourages staff buy-in and fosters a sense of value. The way to exploit the correlation between productivity and environment isto ensure all aspects of the workspace are considered and aligned with thebusiness objectives. Richard Taylor Director, Corpra It’s people who live the brands The suggestion that City analysts should take human collateral intoconsideration when evaluating a company’s worth in ‘More than just a number’ isan interesting idea (Feature, 8 January). It is only recently that the City has accepted that brands have real valuefor an organisation and can contribute to the bottom line. It accepts that acompany is more than just bricks and mortar and that a strong, well-establishedbrand has value that should be factored into its valuations. If analysts accept brands contribute value to companies, they must acceptthat staff play a vital role in success. They make the brand proposition cometo life. Brands cannot thrive without staff who understand and buy into thebrand’s positioning, promote and nurture its identity and values. Andrew Johnson Sales and marketing director, Virgin Incentives Outsourcing is all about quality I take issue with the Editor’s opinion (8 January) that outsourcing isentirely driven by needs to cut costs. There are many other benefits – the mostimportant being an improved level of service for customers and staff. In these trying times where the challenge for organisations is to retaintheir best talent and keep workforces motivated, anything that allows HR toconcentrate on the softer aspects of their role – such as the development ofkey staff – is worthwhile. Also, by linking up with a reputable service provider the company gainsaccess to a wealth of expert knowledge and advice. This can result in improvedcustomer satisfaction levels and can help prevent costly mistakes. It does not mean loss of control. Systems can be implemented that allowclients to monitor and track procedures, maintain control and easily identifycosts. David Kneeshaw Chief executive, Propeller Comments are closed. LettersOn 12 Feb 2002 in Personnel Today Related posts:No related photos. Previous Article Next Articlelast_img read more