TQ tempts German commuters… come to QLD

first_imgSource = e-Travel Blackboard: K.W Ad in Munich – Source: Tourism Queensland Queensland has made its mark in Germany as the tropical destination is plastered on advertising at German transit centres.Enticing commuters at busy transit centres in Munich, Frankfurt and Stuttgart, the outdoor advertising blitz was this week rolled out by Tourism Queensland with 127 eye catching info-screens.Tourism Queensland CEO Anthony Hayes said the outdoor ads feature tempting images of holidaymakers snorkelling the Great Barrier Reef are catching the attention of Germans who dream of escaping the daily grind. “The ads promote all-inclusive packages to Tropical North Queensland from €1669 including return airfares, four nights’ accommodation in Palm Cove and Port Douglas, 10 day car hire and a day trip to the reef,” Mr Hayes said. German wholesaler FTI is supporting the campaign after recently experiencing a 24 percent increase in bookings to Queensland for the first half of 2012 compared to last year’s same period, mainly due to previous campaigns featuring packages to Australia and Queensland.According to Mr Hayes the results demonstrate Queensland is a favourite Australian stop for German travellers with 68,000 Germans visiting the sunshine state in the year to March 2012.Of these visitors, more than half travelled to the Tropical North that caters for the Germans love of adventure, natural encounters and tropical islands and beaches.The ads promote travel until mid-December, keeping Tropical North Queensland in the minds of Germans wishing to swap Europe’s blistering cold winter for warm sunshine, sand and paradise.last_img read more