The operator already has sponsorship deals in place with a number of cricket properties and organisations including Cricket South Africa and Cricket West Indies, as well as former Surrey star Kevin Pietersen. Betway branding will now feature on the back of the team’s T20 Blast shirts, as well as on various surfaces inside the team’s Kia Oval home stadium during domestic and international matches at the venue. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Betway is set to go public in the near future, with its parent company Super Group having agreed to merge with special purpose acquisition business Sports Entertainment Acquisition Corp in a $4.75bn deal that would see it listed on the New York Stock Exchange. Tags: Cricket Betway Surrey Regions: UK & Ireland Marketing 13th May 2021 | By Robert Fletcher Betway expands cricket sponsorship portfolio with Surrey CCC Email Address Kia Oval managing director Charlie Hodgson added: “As we look forward to a hugely exciting season at the Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies.” Subscribe to the iGaming newsletter “We are extremely happy to be announcing our partnership with the Surrey County Cricket Club; it enforces our continued commitment to cricket,” Betway chief executive Anthony Werkman said. Topics: Marketing & affiliates Marketing Online gambling operator Betway has entered into a commercial partnership with English country cricket club Surrey.