Confronting long-held notions about value of credit card rewards

first_imgI recently had the privilege to team up with Karan Bhalla, managing director for data analytics firm and TMG strategic partner IQR Consulting, to research and write a white paper on the value of credit card rewards.The white paper, “Yes, Credit Card Rewards Really Are Worth It,” refutes misconceptions some card issuers hold about rewards programs and analyzes the data generated by 12 months of activity from 400,000 credit card accounts issued by TMG clients. Below is an excerpt from the paper:“Among credit card portfolio optimizers, few hold a candle to rewards. Yet, age-old misperceptions keep some community financial institutions from adding the lucrative programs to their credit card products. While many card managers innately understand the value of rewards, their colleagues in finance are less inclined to believe they make enough of a difference to justify the investment.The notion that rewards are superfluous generally manifests in one of two positions: continue reading » 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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