While it seems like an exciting creative process, launching a new website for a hotel can be a daunting task. The end result must include a good balance of images and visuals, a well-designed e-commerce system and the latest technologies. Headlines that attract attention not only convey important information, but also set the tone of a website’s communication. What is the personality of your brand? Classic, fun or serious? Find the perfect font style that will suit the personality of the accommodation. Below we will present a useful guide for the design of the hotel website compiled by the portal eHotelier. 1. Tell a story Visitors often only glance at the website, but striking headlines and statements can engage them or keep them longer and lead them to other content. Let future guests feel like they are on your property. Impressive videos and quality photos create the experience. Investing in content will definitely pay off. 4. Micro-interactions The website must act as an effective booking tool, and it serves not only to compete with the competition, but also with online travel agencies. The most successful travel websites present a destination within an interesting story. Whether it is an urban oasis or an island paradise, the personality of the accommodation comes to the fore. To stay true to the values of your brand, opt for an interesting website design that serves as an authentic display of your accommodation. Vertical navigation can easily present multiple choices making it ideal for accommodation offers and for sites with special offers. This design gives an instant view of all available options and concisely displays all content. Welcoming and delighting visitors, micro-interactions also provide instant feedback, thus creating user engagement. Note that a website on mobile devices does not have to be an exact copy of the design viewed from a computer. For faster loading or better adaptation to smaller screens, some features may be omitted or modified. Best design practices show us that the booking panel must always be visible. Notification of the benefits of direct bookings and messages such as “guaranteed best price” or “free Wi-Fi” attract customers. In addition to the booking panel on the home page, direct booking benefits must be visible in all key areas. The offer of accommodation and pages with special benefits are usually the most viewed sections on any website – the use of direct “call-to-action” messages on them is crucial. Given that the use of mobile phones is slowly overtaking browsing from a computer, putting the mobile experience first becomes absolutely necessary. Flexible web page formats detect the screen size of the device through which visitors view it, whether it is a mobile phone, laptop or tablet, and change the look of the web page accordingly. 3. Experience on mobile devices Unusual positions, multiple layers, accent colors, or illustrations are just some of the many techniques that can be used to create a unique visual display. 5. Striking headlines Going beyond traditional design rules can give a website a distinctive look. If you represent a youthful and vibrant brand, consider introducing concepts beyond the standard framework. Mega menus expand to panels along the page allowing them to take you to numerous links within the main website. They are ideal for accommodations with a wider range such as wellness, swimming pools, wedding halls and the like. Source / photo: eHotelier; Song Saa Faced with stiff competition and higher commissions, hotels are on a mission to refine their direct booking strategies. The most powerful tool in their arsenal is a cleverly designed website with clear navigation and a flawless booking process. With technological evolution, designers today have much more freedom to choose an unusual font without compromising readability on smaller screens. The asymmetrical look makes the website more dynamic and exciting. Visitors will be animated and intrigued and will stay on it longer. The navigation menu must be fixed (for example, at the top of the page) to allow users to move pages more easily no matter where they are, but also to keep the booking panel visible at all times. Fixed navigation encourages visitors to stay longer on the website, thus increasing the total number of views. Interaction with the audience creates a sense of control – it transforms passive users into willing participants. These visual or audible signs make users more aware of their actions on the website, while drawing their attention to certain features. 2. Direct booking 7. Ingenious menus and navigation Micro-interactions are short reactions or responses that users notice when they perform a particular action. They can be expressed in a multitude of ways like sounds or animations. To maximize the success of bookings from mobile devices it is always best to strive for simplicity. Buttons that encourage action must always be the center of attention, menus must be short and clear, and the booking process as simple as possible. Since users on mobile devices navigate with their thumb or finger, key features need to be at their fingertips. 6. Asymmetry and incorrect layout Content that emphasizes emotions is always more interesting. Titles like “Experience True Mediterranean Tastes” fare much better than those like “Seafood Specialties.” Make the content appealing – “immerse yourself in luxury” or “experience magical moments”.