How do you stick to your users

‘s current web reading is spontaneous and autonomous. I think there are no more than two reasons:

one is the development of technology that implements many previously difficult functions;

, one is the development of consciousness, found that they still have such a personality needs.

in fact, the network is just a big media, and ultimately it is to the most humane, optimized direction. I call it " myself; website reading benefit ".

, for example, just look at the news of the website.

1. " want to " the site started early, always less and fine, so the new users come, easy to find delicious food, unit time to do less work, and benefit a lot;

2. " next, " the site is growing; more and more dishes are coming; but it’s getting harder for users to find their appetites. You want visitors from scratch, or to sort it out, but more work, and less benefits.

3. " then " website content varies greatly, good and bad people mixed up. The reading efficiency achieved by unit time is greatly reduced. Eventually, when the user doesn’t feel like " the value is ", the site is """; "sticky ""; gone.

in the final analysis, now the so-called user experience (UE, User, Experience), in fact, many aspects can take the user’s overall use experience (including reading) benefits and marginal benefits to explain.


user experience on the so-called fuzzy " not ", make it clear, is the user’s subconscious told him, in the form of media you this website, every time his knowledge or enjoyment, has other forms, other media to less competition. So, he will complain, he will leave " ".

the faster your web site reads or other functions are diminishing, the harder it is to stick to " the crafty " reader. While the marginal utility of a website is lower than that of its peers, it does not appeal to users.


is approximately consistent all the media to achieve the same benchmark under the marginal benefit level, otherwise the user in the use of your website, the function of specific expertise, will go to other sites using cost-effective products.

The problem of

is particularly prominent in the traditional web site under the so-called Web 1 concept. Because the user’s transfer costs are very low, or simply there is no transfer costs.

because, once content sites such as Sina, which are heavily revised and do not conform to the user’s reading habits, will need more time to adapt to changes in the site, and >

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