The future of Croatian tourist destinations is based on sustainable development and promotional activities

first_imgThis year’s Days of Croatian Tourism, which are held on Mali Lošinj this year, bring together more than 1.300 participants, mostly tourism workers and workers from related industries who participate in a series of thematic lectures, workshops and round tables.Certainly the gathering that aroused the greatest interest on the second day of this tourist event was the one on the development of Croatian tourism, which brought together representatives of the Government of the Republic of Croatia and tourist workers. Conceived as an interactive discussion between government representatives and tourism workers, this meeting answered a number of questions, including the most current ones; where there are a number of record seasons, what is the limit of sustainability and the limit of tourists that can receive certain parts of our coast, how to get closer to elite tourism and with an equal number of arrivals to generate higher revenues, how to extend the three months of the season to the whole year to be interested in the interior of the country, where to find a skilled workforce and how to activate Croatian capital.The round table was moderated by TV and radio host Mislav Togonal, and in addition to Minister Cappelli, the round table was attended by Minister of Regional Development and EU Funds Gabrijela Žalac, State Secretary at the Ministry of State Property Tomislav Boban, State Secretary at the Ministry of the Sea, Transport and infrastructure Maja Markovčić Kostelac, State Secretary of the Ministry of Labor and Pension System Katarina Ivanković Knežević and Deputy Director of the Tax Administration Marijana Vuraić Kudeljan. The meeting emphasized the importance of the joint connection of the mentioned ministries and announced some joint projects that will be followed by changes in the accompanying legal frameworks related to the law on tourist land, the law on providing services in tourism and the law on concessions. The main challenges facing tourism today are the lack of adequate workforce, the need to strengthen continental and health tourism, expansion throughout the year and unresolved ownership of existing brownfield facilities. As channels for solving these challenges, legal changes have been announced, the establishment of regional centers of competence aimed at educating the workforce and new Job Days to be organized early next year with the aim of connecting the workforce.The work program of the second day of the Croatian Tourism Day also gave rise to guidelines for the implementation of Croatian tourism, which according to experts gathered at this tourist event must be based on sustainable development and management and building a strong brand identity and its promotion on the market. Croatia is one of the recognizable tourist destinations in the world, and how much space there is for improvement and even better promotion on the global market was discussed at the round table “Tourist destinations – management, marketing and branding”. How close it is or how far the Croatian tourist brand stands out from neighboring Slovenia or the tourist superpower of Great Britain was discussed by the participants of this round table; Director for Strategies and Communications of the British National Tourism Organization Visit Britain Patricia Yates, Director for Strategic Projects and Communication in the Office of the Prime Minister of the United Kingdom and Great Britain Campaign Representative Daniel Walpole, Director of the National Tourism Organization of Slovenia, Maja Pak Director of the Austrian Tourism Office Lech-Zürs, Hermann Fercher and the director of the Croatian National Tourist Board, Kristjan Staničić.Thus, Patricia Yates emphasized the importance of understanding the needs of tourists, ie their demand, and on the basis of which it is necessary to create a tourist offer and quality promotion of the same. Maja Pak presented a new strategy for the development of Slovenian tourism, within which, in terms of marketing, four macro regions and 34 top destinations have been defined, while the importance of the brand’s strength was especially emphasized by Hermann Fercher. Director of the CNTB Head Office Kristjan Staničić announced a new package of laws that will provide the system of tourist boards with new frameworks of action with emphasis on activities related to strengthening the national tourist brand, but also on the activities of destination management organizations. At the end of the discussion, the presentation was given by Daniel Walpole, who introduced the audience to the Great Britain campaign, which he said has the main goal of generally increasing the prosperity of the United Kingdom and which will be implemented in 144 markets in the coming years.Sustainable tourism is necessary for the sustainable development of the destination. That is why the lecture on sustainable tourism from the Hrvoje Carić Institute for Tourism attracted the interest of representatives of the tourism industry. The record tourist results that have been following Croatian tourism since the beginning of the year, in addition to increasing the number of arrivals and overnight stays of visitors and higher incomes, also bring challenges that are important to deal with according to the principles of sustainable development.The impact of tourism on the natural heritage, the ratio of the number of inhabitants in tourist destinations and the extremely large number of tourists who visit the destination, especially during the summer months, are challenges faced by many tourist destinations around the world. destination management was highlighted in the lecture. Related news:TOURIST AWARDS AWARDED FOR THE TEN BEST AT THE DAYS OF CROATIAN TOURISMTOURIST AWARDS AWARDED WITHIN THE CROATIAN TOURISM DAYlast_img

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