first_imgOYO Rooms has entered into a partnership with ITzCash, a payment solutions firm, to facilitate for hotel bookings for its customers.“The tie-up will facilitate effortless payments for hotel-bookings across 5500 hotels in over 170 cities in India through ItzCash’s easy money transfer solutions,” announced the companies.Through the partnership, OYO will be able to tap potential consumers who do not have access to either a debit or a credit card.Ritesh Agarwal, Chief Executive and Founder, OYO Rooms, said, “The partnership with ItzCash will enable us to reach the large traveller-base that transacts through offline channels.”ItzCash will offer access to OYO not only through an online co-branded portal but also offline outlets.“With this integration, we aim to further strengthen ItzCash’s foothold on the digital stage,” highlighted Naveen Surya, Managing Director, ItzCash. The company aims to address the problem whereby a large number of people are still unaware of advance hotel booking at affordable rates, he added.last_img

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